Driving Video Innovation in Asia Pacific

June 18, 2013

 

From our vantage point in Silicon Valley it’s easy to get excited about the convergence of technology and entertainment, as broadcast and broadband continue their long walk down the aisle. 
 
One of the places we’re most excited about is Asia Pacific. With a high concentration of consumer electronics manufacturers and a rich pool of data science researchers, engineers and product developers, it’s a nexus for innovation aimed at the multiscreen TV experience.
 
For Ooyala, it’s also home to some of our largest customers and partners: Yahoo! Japan, CJ Powercast and LG in Korea, as well as Telstra, the largest multi-service provider in Australia and one of the country’s largest enterprises. 
 
In conjunction with Broadcast Asia in Singapore this week, we announced our plans to open a new research and development center in Singapore, the hub of our Asia Pacific operations. We expect to have the center operational in 2014 with a team of 20, comprised of our own resources and invited researchers from our ecosystem of broadcast and media partners throughout the region. 
 
The core focus of the research is media and video innovation, particularly in the areas of viewer experience, analytics and monetization. Overseeing the operation, in his new role as Ooyala’s vice president, Asia Pacific and Japan, will be Keith Budge, who recently joined us after holding senior executive positions for Oracle, Telstra, Business Objects and big data startup Greenplum.
 
Finally, our Q1 2013 Global Video Index shines a light on multiscreen video consumption across Asia Pacific countries, revealing some progressive trends in live and premium video viewing across all screens. Our CEO Jay Fulcher will be discussing these trends as part of his keynote tomorrow at Broadcast Asia -- but to get all the juicy details, you’ll want to read the report.
 
We look forward to what’s to come from Asia Pacific. Thanks for watching.
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